Cheat Codes Live: Go-To-Market, AI Tools & Personal Branding (NYC Edition)
· NYU Stern School of Business, 44 W 4th St, New York, NY 10012, USA · View on Luma ↗
Contributed byaadharsh
Cheat Codes Live: NYC Edition
Cheat Codes Live is a lecture-style session where Ilias Anwar breaks down the playbooks he uses to launch brands, grow communities, and land brand partnerships. It is built for founders, creators, marketers, and operators in New York who want tactics they can use the next morning.
How it works
Ilias teaches each topic live, then gives attendees access to the tools he uses. You will get hands-on help setting them up on the spot, so you leave with a working system instead of just notes.
What we'll cover
Go-to-market strategy: how to launch a product, find your first customers, and turn events and content into pipeline.
AI tools and agents: the AI tools and agentic workflows that save founders and creators hours every week.
Personal branding: how to build an audience on LinkedIn, Instagram, TikTok, and Substack that attracts investors, clients, and sponsors.
New media and the creator economy: how brands, events, and creators are merging, and where the opportunities are right now.
Open Q&A: bring your real questions and get direct answers.
Who should attend
This is for startup founders, creators, marketers, growth and GTM leads, and anyone building a personal brand in NYC. It is a private event, and the host reviews every request to join. Tickets are $30 once your request is accepted.
Why "Cheat Codes"
Cheat Codes is Ilias's newsletter and live series about the shortcuts behind building in public. Subscribe to Cheat Codes by Ilias Anwar on Substack for more.
Partner with Cheat Codes Live
Cheat Codes Live puts AI and agentic tools directly into the hands of the founders, creators, and marketers who buy them. Every sponsor becomes part of the curriculum, not just a logo on a slide.
What sponsors get
Live product integration: Ilias teaches your tool inside the go-to-market lesson and walks the room through real use cases.
Hands-on onboarding: attendees sign up and set up your product on the spot, with direct help from Ilias and his team.
A high-intent audience: founders, operators, growth leads, and creators who are actively choosing their AI and GTM stack.
Content distribution: the session is filmed, livestreamed, and clipped into short-form content across Anwar Media channels.
Newsletter feature: a spotlight in Cheat Codes by Ilias Anwar on Substack.
Community reach: promotion to Anwar Events, a network of 70K founders, investors, and creators.
Lead access: opt-in attendee information shared in line with the event's data policy.
On-camera feature: an interview slot on The Red Carpet Show, filmed at the event.
To sponsor this session or the full Cheat Codes Live series, email ilias@anwarfamilyenterprises.com or visit www.anwarmedia.com.
About the partners
Anwar Media
Anwar Media, founded by Ilias Anwar, is a media company specializing in exclusive events, and brand partnerships for tech and consumer companies who need fundraising and go to market. Clients include SpaceX, rednote, family offices, and many more.
Backed by Anwar Events, a community of 70K founders, investors and creators.
Check out their website to throw events just as great as this one: www.anwarmedia.com
Ilias Anwar is a community builder, creator, and CEO of Anwar Media, a media company that produces exclusive events and brand partnerships for tech and consumer companies, with clients including SpaceX, RedNote and leading family offices. He previously co-founded TCC Entertainment and Tapped AI, which were both acquired by Cliqk, and he now leads Anwar Events, a community of 70K founders, investors and creators.
Disclaimers
By attending this event, you agree to the following terms.
Photography, Video, and Recording: This event will be photographed, filmed, live-streamed, and audio recorded. By entering the venue, you consent to being captured on camera and to the use of your name, image, voice, statements, and likeness by Anwar Enterprises, Anwar Events, The Red Carpet Show, and their affiliated partners and sponsors.
Marketing and Promotional Use: Any material captured at this event may appear in promotional content, social media, websites, newsletters, press coverage, paid advertising, sponsor recap materials, and future marketing assets, worldwide and in perpetuity, without compensation. Guests waive any right to inspect or approve the finished material before publication.
On-Camera Interviews: Participation in The Red Carpet Show is entirely voluntary. Sitting for an interview grants Anwar Enterprises the full right to edit, distribute, and monetize that footage across any platform, in any format, without further approval.
Opting Out: If you do not wish to be photographed or filmed, please notify event staff upon arrival and avoid the designated filming areas. Organizers will make reasonable efforts to accommodate your request, though appearance in wide or crowd shots cannot be fully prevented.
Guest Policy: This is a private, invitation-only event. RSVPs are non-transferable and entry is subject to ID verification. Organizers reserve the right to refuse entry at their discretion.
Capacity and Access: This event has a strict capacity limit. A confirmed RSVP does not guarantee entry once capacity has been reached, so early arrival is strongly encouraged.
Code of Conduct: All attendees are expected to conduct themselves professionally and respectfully. Organizers reserve the right to remove any guest whose behavior is disruptive or inappropriate, without refund or recourse.
Liability: Anwar Media, Anwar Events, and the venue are not responsible for loss, theft, or damage to personal property. Attendance is at your own risk.
Data and Registration: Information submitted at registration may be shared with event sponsors and partners in accordance with their respective privacy policies. Guests may opt out of sponsor communications at any time.
Changes and Cancellations: Event details including time, venue, panelists, and programming are subject to change. Organizers will make reasonable efforts to notify registered guests of any material changes.
Host
Attendees
No guest list loaded for this event yet.